B2B eCommerce Platform for Rural India
Unlocking $600B Indian rural consumption
India's only rural B2B eCommerce platform
Elasticrun unlocks direct reach for brands to rural consumers through 10M+ stores
Push your reach to untapped markets in a click
Reach deep into Bharat through technology, data and AI
Elasticrun platform is unlocking potential for businesses across the spectrum
Meet our founders
ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It has been backed by multiple marquee investors throughout its journey since inception.
Our world-class investors
We're fortunate to be working with some of the incredible investors
Come join us and shape India's future
Accelerate your career
Unlock accelerated career growth through merit-driven promotions, structured development tracks, and a culture that champions learning, ownership, and long-term success.
Why Join Us
- Build a rewarding and fulfilling career
- Solve real challenges at national scale
- Collaborate with mission-led, high-performance teams
- Create lasting impact across India's deepest markets
Awards & Recognition
